Testing a name before you commit
Low-cost ways to find spelling, pronunciation and recognition friction while a name is still cheap to change.
Read the guideThe Namegrain journal
Notes for
what comes next.
Considered thinking on names, identity and the moments that change a company.
The rebrand launch checklist: thirty days, surface by surface
A practical sequence for taking a new name and identity live without leaving half the business on the old one.
Read the guideWriting a naming brief the team can actually use
What a strong naming and identity brief contains, how to set evaluation criteria early, and how to keep it to a page.
Read the guideShould you rebrand your startup after funding?
A practical framework for deciding what needs to change, and what is worth keeping.
Read the guideThe .com question: upgrade, rename or wait?
Make the domain part of your identity decision without letting it make the decision for you.
Read the guideSeed-stage branding: build a system that can grow
The essentials of a company-ready identity, from the name to the first sales conversation.
Read the guideThe research, with its limits.
Our datasets, definitions and the evidence behind Namegrain’s thesis.
Raised recently?
If your company is entering its next GTM cycle,
we should talk.
Considered. Founder-first. No obligation.